Kuli Roberts Tweets About Magical Bay Visit

Nelson Mandela Bay Tourism (NMBT) was sure to get the destination noticed this past week end from the 23 – 25th May 2014. Together with South African Tourism (SAT) popular radio presenter and journalist Kuli Roberts was hosted in the Bay on a “Sho’t Left” visit. The combination of the Sho’t Left campaign and Ms Kuli Roberts had social networks abuzz about activities and sites in and around Nelson Mandela Bay.

Ms Mandlakazi Skefile, CEO of NMBT motivated, “In a time where social media is a highly effective marketing tool it is important that we find a channel through which to reach relevant target audiences. Therefore we warmly welcomed Ms Roberts who was able to share and showcase the destination through firsthand experiences relevant to her followers.” 

Sho’t Left is a domestic campaign by SAT that aims to promote a culture of local holiday travel, targeting ordinary South Africans and their families who have a desire to see more of the country but don’t know where to go even if it is just for a short breakaway. The campaign is aimed at young upcoming individuals, independent couples and families, with research into the domestic tourism market indicating that over 5-million South Africans have both the resources and the desire to travel.

Together with industry stakeholders the Sho’t Left campaign included a luxurious hotel stay, what to do in and around the city, Route 67 and The Donkin as well as a trip Tsitsikamma National Park to name a few. These activities and Ms Kuli Roberts’s interpretation of them was all captured by Bay TV adding additional value and mileage to marketing Nelson Mandela Bay as the ideal place to visit. Keep a look out for when the programs will air on channel 260.

Kuli Roberts originally born in Uitenhage shared many tweets during her stay such as “Port Elizabeth you are beautiful and I'm grateful for the awesome Hospitality. I love your people and U”. 

Mostly Ms Roberts was just amazed at the cleanliness of the city, friendliness of the people and the relaxed atmosphere experienced, therefore shared this and more with over two hundred thousand twitter followers. Ms Roberts also shared how magical and affordable she found Nelson Mandela Bay to be and re-iterated these sentiments  about her Eastern Cape Sho’t Left story to over a million listeners on the Kaya Fm breakfast show on Monday morning, 26th May 2014.

One of her twitter followers @slindelez tweeted “@kuliroberts u've definitely sold dis place 2 me. I plan 2 do more research so i can go der 4 my next shotleft.”

To find out more follow @KuliRoberts to interact with Ms Kuli Roberts, @Shotleft to learn more about local destinations and @NMandelabay to interact about Nelson Mandela Bay and find out what is happening in the city.

For affordable packages you can also utilise the Nelson Mandela Bay Pass which offers free and discounted entry into a variety of attractions and activities. For events and destination information you can visit www.nmbt.co.za follow us on twitter @NMandelabay or Facebook on www.facebook.com/nelsonmandelabay