Nelson Mandela Bay Tourism Head Office

Nelson Mandela Bay Tourism (NMBT), the official tourism organization for Nelson Mandela Bay, encompassing the vibrant areas of Gqeberha (formerly Port Elizabeth), Uitenhage, Despatch, and Colchester. Our mission is to showcase the beauty and diversity of our region, making it a top travel destination for visitors from around the world. Destination Marketing functions are currently performed by the Economic Development, Tourism and Agriculture Directorate within the Nelson Mandela Bay Municipality.

What We Do:

Marketing and Promotion: We actively promote Nelson Mandela Bay's attractions, events, and unique experiences through innovative campaigns and strategic partnerships.

Visitor Information: Our team provides comprehensive information on accommodations, dining, activities, and more to help you plan the perfect trip.

Event Support: We support and promote local events, festivals, and conferences, enhancing the cultural and economic vibrancy of our region.

Tourism Development: We are dedicated to developing and improving tourism infrastructure and services to ensure a high-quality experience for all visitors.

Community Engagement: We collaborate with local businesses, government, and communities to foster sustainable tourism practices and drive economic growth.

Explore our website to discover everything Nelson Mandela Bay has to offer. Whether you're seeking adventure, relaxation, or cultural enrichment, we are here to help you make the most of your visit.

DESTINATION MARKETING AND PROMOTION

Economic Development Tourism and Agriculture is the Destination Marketing Organisation responsible for amongst others promoting and facilitating travel and tourism to Nelson Mandela Bay incorporating Gqeberha (Port Elizabeth), Kariega (Uitenhage) & Despatch. A destination marketing organization (DMO) or convention and visitors’ bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors. It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services.


EDTA DESTINATION MARKETING SERVICES INCLUDE:

Destination / Seasonal Marketing Campaigns
Digital marketing
Visitor Information Services
Tourism Trade Promotions
Business Events Services / Convention Bureau Services (Meetings, Incentives, Conferencing and Events)
Event Support Services
PR / Communication Services
Tourism Research and Insights
Nelson Mandela Bay Airlift
Cruise Line Strategy Development

STRATEGIC PRIORITY: REVIEWED EVERY 3 YEARS

1. Innovative and impactful and varied destination marketing – Aimed at attracting a mix of market segments (traditional and developing markets) that will deliver good high yield business all-year-round

Leisure Tourism – Domestic (mostly digital and PR, limited advertising) and selected International markets (Trade engagements and digital)
Business Tourism - Domestic and selected International markets
Converting business travel to leisure

2. Content Driven Marketing Strategy – Aligned with international travel trends and best practice, the aim is for Nelson Mandela Bay’s brand to be shared with the world in an impactful, consistent and authentic way resulting in greater awareness and knowledge levels about the city, region and brand offering – this will be done mainly digitally, but also through traditional PR. (Partnering with newspapers)

3. Quality Visitor Experience Delivery through collaboration with stakeholders, partners and industry and through visitor information services

4. Research, insights, monitoring and evaluation. Ensuring Return On Investment.